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After working at Zara for five years while I was studying, I have always been familiar with other brands in the Inditex Group and loved how each brand is like part of one big family, all a little different but with similar characteristics!
I first visited a Massimo Dutti store when I was in Barcelona and loved the fashionable yet wearable collections so you can imagine how delighted I was to hear the luxury fashion house Massimo Dutti was coming to my home city, especially with a nice little press breakfast to mark the occasion! 
Situated on Buchanan Street (neighbours with Zara – hello Inditex takeover!), this is the first Massimo Dutti store to open in Scotland, with 650 glorious square metres of womenswear, menswear, footwear, accessories and Personal Tailoring across two rather glossy floors. When the invite to the official launch landed in my inbox, I could not wait to see what they would do with the space (it’s situated in the old USC unit and honestly, could not be more different now – a perfect addition to Buchanan Street). Think modern lines and classic details with opulent walnut  wood, brass, leather and dark marble in the contemporary space, seriously luxurious.
The NYC Collection is my stand-out favourite, so city chic with simplistic lines and lots of effortless elegant black and white (and snakeskin courts which really caught my eye, oh and the black belt with an amazing gold hoop). The collection has been featured in many a glossy fashion bible for the season ahead, so it’s fair to say if you’re looking to add a touch of spring hues in rich suedes, luxury leathers and crisp white linens – look no further. To me, Massimo Dutti is Zara’s slightly older sister, still ultimately stylish but maybe not as high fashion inspired. Everything is so wearable though, it would really appeal to younger and older customers.
Of course, it was womenswear where I spent most of my morning, mentally adding pieces to my wishlist with the lovely Tatyana from LaFotka, but there is also a treat instore for men’s style. Known for their quality, impeccable cut and finishes, the Scottish gent can indulge in their made-to-order suiting service which comprises of three collections from business, country and extreme lux. Clients will get to choose their desired cut and select from more than 150 luxurious fabrics.  

The SS16 campaign was shot by fashion royalty Mario Testino, who tells a fresh story with the help of models Anna Mila and Jon Kortajarena – pretty much a perfect campaign. The images really make me excited for spring, hopefully Glasgow will finally stop raining for us to fully indulge in the new collections!

Campaign shots courtesy of Massimo Dutti/Hartmann Media

With thanks to Massimo Dutti for a lovely morning at the official launch. Visit the new Glasgow store at 71-77 Buchanan Street, Glasgow, G1 3HL or shop online at You can also see the Destination Glasgow feature, shot around Glasgow here.

Interested in having your brand featured in the Shop Focus feature? Each month, I will be visiting a store in and around Scotland. Contact me for more information.
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